Introducing A New Found Marketing Playground through the Escape Rooms
In the past, we get nightmares in getting locked up in a room, but now there is a new way to make it a cool thing. There is now a so-called escape room that has become the new vogue that gets everybody talking, and not only among the participants who love the new experience, but also as a door to some innovative marketing opportunities in today’s modern times.
You may wonder about what is exactly an escape room is. Well, you can start by imagining yourself being locked up in a room, with few random clues, but no idea how to get out. This new game would involve a group of up to 12 players, who have to use their agility in both physical and mental so that they can unlock door after door, and would move from room to room, while frantically trying to figure out the cryptic clues, with a catch that you have only 60 minutes to break free from where you are.
After many years of development in virtual reality, this craze is not actually a new concept, but only after several experimentations that the world has come to consider it as a legitimate exciting game. Easy enough, we have sharp marketers that have taken notice of this and are finding innovative ways to further maximize the exposure of this experience. The ruling formula of this new craze is the so-called tie-in style of marketing agreement.
This style of marketing is nothing new in itself though, and what makes it successful today is that the products blend in well with the experience. Also, it is based on the fact that consumers nowadays would like to spend to their money in doing something rather than just watching an advertisement go by.
You can link back this trend to the world of video games and other similar activities. Here, games will be launched by marketers, while hosting real world experiences such as events, competitions and interactions and compliment it with the gameplay in order to make it tangible. It should be expected that a clever partnering and collaboration should factor in this situation. In order to have a commercial relationship that will be beneficial, a perfect partnership is to be based and founded on. With the use of the escape room company and the copyright owners, they will work together in order to get maximum exposure and expand their customer base, thus a win-win result is expected.
Each room in this new marketing trend will have design and innovation as its forefront, with different level and theme, and clues revolving around the subject matter of the room.